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Despite this, the [[Eversharp]] launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and [[Eversharp]] had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities of the new pen.

Despite this, the [[Eversharp]] launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and [[Eversharp]] had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities of the new pen.

L'investimento fallito nella produzione della penna a sfera fu un colpo fatale per le finanze della compagnia; essa cercò un rilancio tornando nel più consolidato mercato della penna stilografica, e nel 1948 commissionò a [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], un famoso stilista, il disegno di una nuova stilografica la [[Symphony]]; anche questa però non ebbe un gran successo e le fortune della [[Eversharp]] andarono progressivamente scemando, come i suoi profitti, fino alla liquidazione della divisione produttiva alla [[Parker]] nel 1957. Dopo tale data restano solo tracce del marchio nella produzione, a fine anni '50, di alcune penne economiche per la [[Parker]].

The failed investment in the production of the ballpoint pen was a fatal blow to the finances of the company, it sought a revival back in the consolidated market of fountain pen, and in 1948 commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not have a great success and fortunes of [[Eversharp]] went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in 1957. After that date shall remain only traces of the brand in the production, at the end of the '50s, of some economic pens for [[Parker]].

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