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The company severely suffered the crisis of 1929, having low financial resources. The pen quality decreased gradually for all the '30s, when the pens that were made by assembling parts produced by other companies with nibs and stocks parts resulting from earlier production, while the bulk of its revenue came from sales activities of the stationery shop that was on the ground floor of the company building. In 1950, with the death of the last son of ''John Holland'' the activity ceased<ref>although the end is [http://www.pensandwatches.com/_pages/pen_company_photos/holland_pen_company.htm reported] to be in the late '70s, perhaps because the local business sales remained standing, at least until the company's palace was sold at auction with all the stocks in it in 1980.</ref>