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In [[1929]] the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.
In [[1929]] the company was restructured taking a strategy of trade diversification; on that occasion were created two new sub-brands: the ''[[Olo]]'', which later become an official sub-brand, which was focused on the production of economic pens, cheaper than the [[Aurora]] branded, sold outside the stationeries, and the ''[[ASCO]]'', dedicated to the production of very economic pens for the lower end of the marked, initially aimed to produce advertising or promotion fountain pens, for the gift items market, but then expanded in the mail orders market.
Responding to the international success of the new [[streamlined]] style, [[Aurora]] started redesigning of its own models, that saw the gradual abandonment of flat shapes. In [[1930]] the new [[Superba]] model was introduced, still a [[lever filler]], and clearly derived from [[Aurora Duplex|Duplex]], but with tapered ends characterized by a very original style. The pen was produced only in the pearl and black, red and lapis colors, and remained in production for a very short time, which makes it very rare and highly sought.
Responding to the international success of the new [[streamlined]] style, [[Aurora]] started redesigning of its own models, that saw the gradual abandonment of flat shapes. In 1930 the new [[Superba]] model was introduced, still a [[lever filler]], and clearly derived from [[Aurora Duplex|Duplex]], but with tapered ends characterized by a very original style. The pen was produced only in the pearl and black, red and lapis colors, and remained in production for a very short time, which makes it very rare and highly sought.
[[Image:1932-03-Aurora-Edacoto-DuoModerne.jpg|thumb|A 1932 advertisement for ''Le Duo Moderne''.]]
[[Image:1932-03-Aurora-Edacoto-DuoModerne.jpg|thumb|A 1932 advertisement for ''Le Duo Moderne''.]]