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Given the pen success it was marketed also in France and in [[1909]] a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.
Given the pen success it was marketed also in France and in [[1909]] a branch was open in New York. But despite these fountain pen being much better from the technical point of view than the american competing models, the [[De La Rue]] did not make significant efforts to publicize its products in the high competitive U.S. market, not having a significant success. In the same year are cited some new models named ''Empire'', ''Elfin'' and ''Express''.
In [[1911]] [[De La Rue]] lost the state contract for the production of stamps and underwent an internal restructuring to become a limited liability company owned by ''Thomas Andros'' and his sons, in [[1915]], ''Evelyn De La Rue'' resigned and the company remained in the hands of his brother ''Andros Stuart'' who did not have a significant interest in the production of fountain pens. The company suffered a drop in sales, which led in 1921 to restructure itself as a limited company, with the property that was essentially sold to a consortium of three other major companies.
In 1911 [[De La Rue]] lost the state contract for the production of stamps and underwent an internal restructuring to become a limited liability company owned by ''Thomas Andros'' and his sons, in 1915, ''Evelyn De La Rue'' resigned and the company remained in the hands of his brother ''Andros Stuart'' who did not have a significant interest in the production of fountain pens. The company suffered a drop in sales, which led in 1921 to restructure itself as a limited company, with the property that was essentially sold to a consortium of three other major companies.
[[Image:1915-12-Onoto-2.jpg|thumb|[[Onoto]] advertisement from 1915]]
[[Image:1915-12-Onoto-2.jpg|thumb|[[Onoto]] advertisement from 1915]]