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The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]].  

The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below.  Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]].  

Sempre negli anni '30 era presente con il marchio [[Norma]] negli Stati Uniti, la ''Norma Multicolor, Inc., New York, NY'', dove rimase attiva fino al [[1967]], è stato ipotizzato che si trattasse anche in questo caso di una filiale della Fend tedesca, ma l'ipotesi più accreditata è che si tratti di una azienda completamente diversa nata negli Stati Uniti. Negli anni '50 produsse modelli costruiti completamente in metallo. La ''Norma Multicolor'' cessò le attività nel [[1971]].

Also in the '30s in the United States was present with the [[Norma]] brand the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.

Known models: ''Fend Norma'' with a particular conical nib.   

Known models: ''Fend Norma'' with a particular conical nib.