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<noinclude>{{Infobox_Brand|Fend}}</noinclude>Th company was founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> and it is known for its metal working. No clear data on its origin are known but it was based in Pforzheim and a 1901 patent ({{Cite patent|CH|24220}}) shows Georg Fend e Karl Fend as assigner, so we assume they are the foundeers. The company is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  

<noinclude>{{Infobox_Brand|Fend}}</noinclude>Th company was founded in [[1900]]<ref>for the date we take as reference [http://www.fountainpennetwork.com/forum/index.php?/topic/228874-could-someone-tell-me-anything-about-this-pen this FPN thread] and not the 1899 mentioned by other sites and by the Lambrou book.</ref> and it is known for its metal working. No clear data on its origin are known but it was based in Pforzheim and a 1901 patent ({{Cite patent|CH|24220}}) shows Georg Fend e Karl Fend as assigner, so we assume they are the foundeers. The company is also known for the production of pens with high quality [[overlay]] in rolled gold metal or silver, which were also used by other manufacturers for their models. It is also believed to be the producer of most [[overlay]]s used by [[Montblanc]] in the '20s and '30s.  

L'azienda è però molto più nota per la sua produzione di matite meccaniche capaci di mantenere ed utilizzare diverse mine di diversi colori, commercializzate con il marchio [[Norma]], di cui esistono molteplici pubblicità, come quelle riportate sotto. Nel [[1930]] circa<ref>secondo quanto riportato nel libro di Letizia Jacopini, che parla di primi anni '30.</ref> fondò una filiale estera a Milano (sotto il nome ''"Fratelli Fend di E. Fend"'') nota per la produzione di [[laminate]] e [[rientranti]] di buona qualità (l'azienda era specializzata nella produzione di rivestimenti) che venivano distribuite con il marchio [[Fendograph]]. Fra i modelli conosciuti c'è la  ''Fend Norma'' dal particolare pennino conico.

The company, however, is much better known for its production of mechanical pencils are able to maintain and use various mines in different colors, marketed under the [[Norma]] brand. There are present in many advertising, like those that are listed below. Around [[1930]]<ref>according to Letizia Jacopini book, that reports the beginning of '30s.</ref> a foreign branch under was founded in Milan (as ''"Fratelli Fend di E. Fend"''), which produced good [[safety]] pens (company was active in the [[overlay]] production) distributed under the name of [[Fendograph]]. Between known models there is the ''Fend Norma'', with a peculiar conic nib.

Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.

Also in the '30s in the United States was present with the [[Norma]] brand  the company ''Norma Multicolor, Inc., New York, NY'', also producing mechanical pencils. It remained active until [[1967]]. In the '50s it produced models made ​​entirely of metal. Sometime ''Norma Multicolor'' is indicated as another [[Fend]] branch, but it seems more likely to be a completely different company.