Translations:Aurora/4/en
Versione del 15 feb 2012 alle 22:02 di Piccardi (discussione | contributi) (Creata pagina con 'Aurora was founded in 1919 in Turin, as ''Fabbrica Italiana Penne a Serbatoio Aurora'',<ref>meaning ''Fountain Pen Italian Factory Aurora''</ref> by ''Isaia Levi'', a ...')
Aurora was founded in 1919 in Turin, as Fabbrica Italiana Penne a Serbatoio Aurora,[1] by Isaia Levi, a wealthy financier and merchant of tissues, which after the end of the First World War decided to invest in the writing instruments production. Levi already saw the presence of many small producers in the industrial district of Settimo Torinese, but decided to give his company a precise direction towards an industrial production that should be at vanguard in both technical and qualitative terms, but also with a strong push towards the marketing of its products with large advertising and a strong support for the sales network.