Translations:Bayard/17/en

During the '50s the company underwent a continuous decline in sales caused by the growing market share of the ballpoint pen. Bayard try a revival in 1956 with the Souverain de Luxe model, a streamlined pen, with covered nib and accordion filler, produced with a metal cap. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the Bayard 20, the Bayard 30 and the Karting, a cartridge filler, but the decline continued relentlessly until the final closure in the mid of '70s.