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In commercial diversification strategy implemented by [[Aurora]] initially the [[Olo]] brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.
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In commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

Versione attuale delle 00:18, 27 nov 2020

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Definizione del messaggio (Olo)
Nella strategia di diversificazione commerciale attuata dall'[[Aurora]] inizialmente la ''Olo'' si poneva come marchio del tutto indipendente, da commercializzare attraverso una rete capillare di punti di vendita diversi dalle ordinarie cartolerie. Per questo motivo all'inizio della storia del marchio non vi era nessun riferimento alla casa madre né sulle penne né sui relativi documenti; il produttore era denominato ''Fabbrica di Penne a Serbatoio Olo'' e come indirizzo dell'azienda veniva citata una casella postale di Torino.
TraduzioneIn commercial diversification strategy implemented by [[Aurora]] initially the ''Olo'' brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called ''Fabbrica di Penne a Serbatoio Olo'' and as company address was used a post office box in Turin.

In commercial diversification strategy implemented by Aurora initially the Olo brand was completely independent, marketed through an extensive network of retail outlets other than ordinary stationers. For this reason, at the beginning of the brand history there was no reference to the parent company nor on the pens nor in related documents; the manufacturer was called Fabbrica di Penne a Serbatoio Olo and as company address was used a post office box in Turin.

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