JiF
| JiF |
|---|
| Brand advertising |
| Other documents |
| Patents |
The JiF (more precisely the "Jif - Société Anonyme") was founded by Jules Isidore Fagard in 1926[1] and is often referred to as a semi-independent subsidiary of Waterman in France, but Fagard's relationship with Waterman, of which he was a representative, can be dated to at least 1921, as evidenced by this advertisement. In fa, at least from what emerges from the advertisements published on L'Illustration, it seems that it was an independent company, able to carry out its own production at least as far as mechanical pencils are concerned, which, even when combined with pens Waterman, were explicitly called with the name Jif.
With the death of Jules Isidore Fagard in 1932 the management of the company passed into the hands of his wife, always named as madame Jules Fagard, but who was actually called Alice and the company became the "A. J. Fagard & Cie,"' as also marked in the gold "AJF" punches. The trademark remained "JiF". In 1964 the management passed to daughter Elsa Le Foyer, and the firm briefly became "Le Foyer & Cie - Jif Waterman". From 1969 the company, which was in trouble, was run by Francine Gomez (granddaughter of the founder), who in 1971 acquired from Bic the Waterman brand, which revived its fortunes. The company was sold to Gilette in 1986.
In 1937[2] the company put on the market, on behalf of Waterman a variant of the Waterman 32 with cartridge filling, beginning a technological development that would lead several years later to the creation of the Waterman CF.
To be finished.
External references
- [1] Article about the cartridge filled Waterman produced by Jif
- [2] Historical section of the company website
- [3] Forum discussion related to the female dynasty that ran the company
Notes
- ↑ the date is listed on the page on the history of the current Waterman site.
- ↑ the date is uncertain, David Nishimura in this article indicates 1936 whitout citing sources, while the earliest known advertisements are from 1937, and in particular in this one appears among the novelties a cartridge filled Waterman 32 that is not shown in any of the various advertisements found in the "L'Illustration" magazine in the preceding months.
