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Ironically it was the decision to invest heavily on technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In [[1945]] the [[Eversharp]] began to take an interest in the development of the ballpoint pen acquiring the rights to use the ''Biro''  pen the by Argentine producer  ''Eterpen Co.'', but before the launch of its ''CA (Capillary Action)'' another company, the  ''Reynold's International Pen Company'' put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888.

Ironically it was the decision to invest heavily on technical innovation over a revolutionary invention, the ballpoint pen, to inflict a mortal blow to the company. In [[1945]] the [[Eversharp]] began to take an interest in the development of the ballpoint pen acquiring the rights to use the ''Biro''  pen the by Argentine producer  ''Eterpen Co.'', but before the launch of its ''CA (Capillary Action)'' another company, the  ''Reynold's International Pen Company'' put on the market another ballpoint pen. That gave rise to a furious legal battle, that was lost since the invention was already covered by an expired patent from 1888.

Despite this, the ''Eversharp'' launched the new ballpoint pen in [[1946]], obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

Despite this, the ''Eversharp'' launched the new ballpoint pen in 1946, obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

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