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Despite this, the ''Eversharp'' launched the new ballpoint pen in [[1946]], obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

Despite this, the ''Eversharp'' launched the new ballpoint pen in [[1946]], obtaining good results in the short time, but the success was brief and immediately unleashed a price war with competitors. Also in a brief time it became clear that the new technology was immature: most of these ballpoint pens in fact worked in a partial way and ''Eversharp'' had to bear huge costs for pens returned back in warranty, which involved large losses due to the strong investments made both for the advertising campaign and for the creation of the production facilities for the new pen.

The failed investment in the ballpoint pen production was a fatal blow to the finances of the company, it sought a revival back in its  fountain pen traditional market, and in [[1948]] commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not had a great success and ''Eversharp'' went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in [[1957]]. After that date only traces of the brand remain in the market, at the end of the '50s, for some economic pens made for [[Parker]].

The failed investment in the ballpoint pen production was a fatal blow to the finances of the company, it sought a revival back in its  fountain pen traditional market, and in 1948 commissioned to [http://en.wikipedia.org/wiki/Raymond_Loewy Raymond Loewy], a famous designer, the creation of a new pen, the [[Symphony]] model. But even this model did not had a great success and ''Eversharp'' went gradually waning as its profits. The company ended up liquidating the production division to [[Parker]] in 1957. After that date only traces of the brand remain in the market, at the end of the '50s, for some economic pens made for [[Parker]].

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