Translations:Asco/2/en

ASCO began as an Aurora sub-brand in 1929, more or less simultaneously with the sister Olo and with the release of the Duplex celluloid model. The new sub-brand, an abbreviation of the name "Advertising Service Company", was born in the offer diversification strategy adopted to cover the market of company promotional objects, dedicated to the production of advertising pens. In reality, ASCO fountain pens had a much wider spread, going to cover the lower end of the market and the distribution via illustrated catalogs.