Translations:Bayard/18/en

During the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in 1956 with the Souverain model, a streamlined hooded nib pen with accordion filler, produced also later with a metal cap as Souverain de Luxe. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the Dauphin, the Bayard 20, the Bayard 30 and the Karting, a cartridge filler pen, but the decline continued inexorably until the final closure November 5, 1973.