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<noinclude>{{Infobox_Marca|Asco}}</noinclude>
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<noinclude>{{Infobox_Brand|Asco}}</noinclude>
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[[Image:Asco-MarbledGreen-Posted.jpg|thumb|Una [[Asco]].]]
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[[Image:Asco-MarbledGreen-Posted.jpg|thumb|An [[Asco]].]]
  
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La [[ASCO]] nasce come sottomarca della [[Aurora]] nel [[1929]], più o meno in contemporanea con la ''sorella'' [[Olo]] e con l'uscita delle [[Duplex]] in celluloide. La nuova sottomarca, abbreviazione del nome ''"Advertising Service Company"'', nacque nella strategia di diversificazione dell'offerta adottata dall'azienda, per coprire il mercato degli oggetti di promozione aziendale dedicandosi alla produzione di penne pubblicitarie. In realtà poi le penne [[ASCO]] ebbero una diffusione molto più ampia, andando a coprire la fascia più bassa del mercato e la distribuzione via catalogo illustrato.  
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[[ASCO]] began as an [[Aurora]] sub-brand in [[1929]], more or less simultaneously with the ''sister'' [[Olo]] and with the release of the [[Duplex]] celluloid model. The new sub-brand, an abbreviation of the name ''"Advertising Service Company"'', was born in the offer diversification strategy adopted to cover the market of company promotional objects, dedicated to the production of advertising pens. In reality, [[ASCO]] fountain pens had a much wider spread, going to cover the lower end of the market and the distribution via illustrated catalogs.  
  
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Come per [[Olo]] anche [[ASCO]] nacque come marchio completamente indipendente dalla [[Aurora]], ma contrariamente ad essa continuò sempre a restare tale. La commercializzazione delle penne [[ASCO]] venne infatti affidata alla ''"Agenzia Supera"'', che operava in maniera indipendente avendo una propria sede a Torino, all'indirizzo di Galleria Umberto I.  
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As for [[Olo]] also [[ASCO]] began as a brand completely independent of [[Aurora]], but contrary to it, it always continued to remain so. The [[ASCO]] pens marketing was in fact entrusted to the ''"Agenzia Supera"'', which operated independently having its own headquarters in Turin, in Galleria Umberto I.  
  
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Sia la scelta del nome inglese, confermata pure dalle incisioni in inglese sul corpo della penna, cercava di catturare (come fecero altre ditte italiane dello stesso periodo) l'interesse del pubblico verso un prodotto che era inizialmente entrato in Italia come prodotto di importazione. Inoltre il nome stesso richiamava i servizi pubblicitari, che era il segmento di mercato cui si rivolgeva la produzione [[ASCO]].
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The choice of an English name, which was confirmed also by the engravings in English on the pen body, was trying to capture (as other Italian companies did in the same period) the public interest in a product that initially entered Italy as an imported product. In addition, the name itself recalled advertising services, which was the market segment addressed by the [[ASCO]] production.
  
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La produzione [[ASCO]] era comunque rivolta alla fascia più economica, nel tentativo di realizzare una penna economica in grado di raggiungere il pubblico più vasto, fornendo un oggetto di uso comune e non un bene di lusso. Questo venne garantito attraverso le vendite per corrispondenza effettuate tramite cataloghi ad edizione mensile, ed anche attraverso i cosiddetti ''propagandisti'', in sostanza gli acquirenti stessi che venivano trasformati in agenti di vendita con incentivi in forma di penne omaggio sulla base del volume venduto.  
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The [[ASCO]] production was still directed to the budget end, in an attempt to realize an economic pen  able to reach the general public, providing a common object and not a luxury one. This was ensured through mail order catalogs in a monthly edition, and also through the so-called ''propagandists'', essentially the same buyers that were turned into agents with incentives in the form of pens tribute based on the sold volume.  
  
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La produzione della [[ASCO]] è molto varia e di difficile classificazione nonostante la vendita per cataloghi, dato che la pubblicazione mensile non copriva tutti i possibili modelli. In generale però questi rispecchiano i rispettivi modelli [[Aurora]] dello stesso periodo. I modelli iniziali sono sostanzialmente delle [[rientranti]] identiche alla [[A.R.A.|A.R.A. 3]], marchiate però con il logo [[ASCO]] (un rombo orizzontale contenente la scritta ''A.S.CO.'') e le diciture ''Fountain Pen'' e ''Trade Mark'' riportata su due righe rispettivamente ai due lati.  
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The [[ASCO]] production is very diverse and difficult to classify despite the sale catalogs, since the monthly publication did not cover all the possible models. In general, however, these models reflect their [[Aurora]] analogous in the same period. The initial models are basically [[safety]] identical to [[A.R.A.|A.R.A. 3]], but branded with the [[ASCO]] logo 
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(a horizontal lozenge containing the words ''A.S.CO.'') And the terms ''Fountain Pen'' and ''Trade Mark'' reported on two lines respectively to the two sides.  
  
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A queste seguirono penne con [[caricamento a levetta]] o a [[pulsante di fondo]], prodotte nei colori rosso, verde, blu ed nell'onnipresente nero. Queste penne sono molto simili alla [[Duplex]], in particolare quelle con [[caricamento a levetta]] in cui quest'ultima è identica a quella presente sulla [[Duplex]] eccetto che per l'assenza di incisioni. I modelli venivano prodotti in due misure grande e media, denominate ''Senior'' e ''Junior'' per i modelli a [[pulsante di fondo]] e ''Businnes'' e ''Standard'' per le versioni a levetta.  
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Next models were [[lever filler]] or [[button filler]], produced in the red, green, blue and black colors. These pens are very similar to the [[Duplex]], in particular the [[lever filler]] one in which the lever is identical to the [[Duplex]] one  except for the absence of inscriptions. The models were produced in two sizes, large and medium, known as ''Senior'' and ''Junior''  for lever versions and as ''Businnes'' and ''Standard'' for [[button filler]] models.  
  
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Nella prima metà degli anni '30 venne introdotta una nuova linea di penne con caricamento a [[pulsante di fondo]], con linee più [[streamlined|affusolate]] ed testa e fondello di forma conica, prodotte sia in celluloide marmorizzata che a tinta unita. Questi modelli vennero sempre prodotti in due dimensioni, grande e media e denominati rispettivamente ''Modern 23'' e ''Electa 21''. A questi si affiancarono, nella seconda metà degli anni '30, modelli prodotti da tubi di celluloide in molteplici colorazioni marmorizzate, di qualità inferiore.
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In the first half of the '30s (at least since [[1933]], since they appear in [[:File:1933-07-Asco-Brochure-Pen-Front.jpg|this brochure]]) was introduced a new line of [[button filler]] pens, with [[streamlined]] lines and conical shape back and head, produced both in marbled and solid color celluloid. These models were ever produced in two sizes, large and medium referred respectively as ''Modern 23'' and ''Electa 21''. These were joined, in the second half of the 30s, by lower quality models produced from celluloid pipes in a variety of marbled colors.
  
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La produzione delle penne [[ASCO]] venne interrotta nella seconda metà degli anni '30. Nonostante si tratti di penne rivolte alla fascia più bassa del mercato, la qualità costruttiva ed i materiali restano di ottimo livello, tanto che c'è chi sostiene che la [[ASCO]], più che una sottomarca, debba essere considerata come una linea di produzione indipendente.
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The [[ASCO]] production was discontinued in the mid 30s. Although it was aimed at the marked lower end, the pens build quality and materials were excellent, so that some people say that the [[ASCO]], rather than a sub-brand, should be considered as a independent line production.
  
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===Riferimenti esterni===
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==External references==
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* nessuno, per ora
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* [https://forum.fountainpen.it/viewtopic.php?f=78&t=4989] Presentation on the forum of a [[flat-top]] coral ([[Businessmann Corallo]]?)
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* [https://forum.fountainpen.it/viewtopic.php?f=42&t=5549] Forum presentation of the ''[[Asco International]]''
 
<noinclude>
 
<noinclude>
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===Note===
 
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<references/>
 
  
 
{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}
 
{{BrandData|MainBrand=Aurora|ProdDate=1929|Country=IT}}
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[[Category:Marche]]
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{{CategorizeBrand|Italia|Secondary brand}}</noinclude>
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[[Category:Italia]]
 
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[[Category:Secondary brand]]</noinclude>
 

Versione attuale delle 23:50, 9 set 2021

Asco
Brand pages
Brand advertising
Brand photos
An Asco.

ASCO began as an Aurora sub-brand in 1929, more or less simultaneously with the sister Olo and with the release of the Duplex celluloid model. The new sub-brand, an abbreviation of the name "Advertising Service Company", was born in the offer diversification strategy adopted to cover the market of company promotional objects, dedicated to the production of advertising pens. In reality, ASCO fountain pens had a much wider spread, going to cover the lower end of the market and the distribution via illustrated catalogs.

As for Olo also ASCO began as a brand completely independent of Aurora, but contrary to it, it always continued to remain so. The ASCO pens marketing was in fact entrusted to the "Agenzia Supera", which operated independently having its own headquarters in Turin, in Galleria Umberto I.

The choice of an English name, which was confirmed also by the engravings in English on the pen body, was trying to capture (as other Italian companies did in the same period) the public interest in a product that initially entered Italy as an imported product. In addition, the name itself recalled advertising services, which was the market segment addressed by the ASCO production.

The ASCO production was still directed to the budget end, in an attempt to realize an economic pen able to reach the general public, providing a common object and not a luxury one. This was ensured through mail order catalogs in a monthly edition, and also through the so-called propagandists, essentially the same buyers that were turned into agents with incentives in the form of pens tribute based on the sold volume.

The ASCO production is very diverse and difficult to classify despite the sale catalogs, since the monthly publication did not cover all the possible models. In general, however, these models reflect their Aurora analogous in the same period. The initial models are basically safety identical to A.R.A. 3, but branded with the ASCO logo (a horizontal lozenge containing the words A.S.CO.) And the terms Fountain Pen and Trade Mark reported on two lines respectively to the two sides.

Next models were lever filler or button filler, produced in the red, green, blue and black colors. These pens are very similar to the Duplex, in particular the lever filler one in which the lever is identical to the Duplex one except for the absence of inscriptions. The models were produced in two sizes, large and medium, known as Senior and Junior for lever versions and as Businnes and Standard for button filler models.

In the first half of the '30s (at least since 1933, since they appear in this brochure) was introduced a new line of button filler pens, with streamlined lines and conical shape back and head, produced both in marbled and solid color celluloid. These models were ever produced in two sizes, large and medium referred respectively as Modern 23 and Electa 21. These were joined, in the second half of the 30s, by lower quality models produced from celluloid pipes in a variety of marbled colors.

The ASCO production was discontinued in the mid 30s. Although it was aimed at the marked lower end, the pens build quality and materials were excellent, so that some people say that the ASCO, rather than a sub-brand, should be considered as a independent line production.

External references

Estratto da "http://www.fountainpen.it/index.php?title=Asco/en&oldid=146663"