Differenze tra le versioni di "Maruzen/en"
| Riga 3: | Riga 3: | ||
In the early 1900s it entered the fountain pen market by importing pens as a Japanese retailer of [[Onoto]] and [[Waterman]]'s; in the late 1910s, ''[[Maruzen]]'' decided to also start a production of pens under its own brand name, using the brand names ''"[[Albion]]"'' and ''"[[Maruzen Orion|Orion]]"'', made of black chased hard rubber with eyedropper filler. | In the early 1900s it entered the fountain pen market by importing pens as a Japanese retailer of [[Onoto]] and [[Waterman]]'s; in the late 1910s, ''[[Maruzen]]'' decided to also start a production of pens under its own brand name, using the brand names ''"[[Albion]]"'' and ''"[[Maruzen Orion|Orion]]"'', made of black chased hard rubber with eyedropper filler. | ||
| − | + | In [[1919]] Maruzen launched what would be the longest-running fountain pen line in its history, the ''"[[Athena]] The Pen"'' (which later became simply [[Athena]]). The very first [[Athena]] produced were black chased hard rubber pens with either eyedropper filler or security eyedropper (safety pen type) and later were also produced twist filler and lever filler fountain pens. From the mid-1930s are the [[Athena Renaissance]], made of smooth ebonite usually coated with a layer of ''[[urushi]]'' lacquer, made with twist filler or eyedropper filler. | |
| − | + | The [[1937]] is the year when ''[[Maruzen]]'' took over the factory in which their branded pens had been made until then and thus began their own production. | |
Al termine della guerra viene costruito un nuovo stabilimento vicino a Tokyo (il precedente era andato distrutto dagli eventi bellici) e le stilografiche della linea [[Athena]], negli anni ’50, subiscono un nuovo restyling: affiancate alle classiche in ebanite e lacca ''[[urushi]]'', vi sono quelle realizzate in [[celluloide]] colorata oppure in plastica trasparente, ed i cappucci iniziano ad essere realizzati in metallo dorato o nichelato. | Al termine della guerra viene costruito un nuovo stabilimento vicino a Tokyo (il precedente era andato distrutto dagli eventi bellici) e le stilografiche della linea [[Athena]], negli anni ’50, subiscono un nuovo restyling: affiancate alle classiche in ebanite e lacca ''[[urushi]]'', vi sono quelle realizzate in [[celluloide]] colorata oppure in plastica trasparente, ed i cappucci iniziano ad essere realizzati in metallo dorato o nichelato. | ||
Versione delle 01:30, 6 mar 2024
| Maruzen |
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| Brand photos |
The Maruzen was established in Yokohama, Japan, in 1869 with the initial name of Maruya and was involved in importing books and dictionaries from Europe. The following year, founder Hayashi Yuteki opened a store in the city of Tokyo and in 1878 changed the firm's name to the better known "Maruzen Co. Ltd." (according to Japanese corporate law, "Maruzen Kabushiki Kaisha" and generally abbreviated to "Maruzen K.K.").
In the early 1900s it entered the fountain pen market by importing pens as a Japanese retailer of Onoto and Waterman's; in the late 1910s, Maruzen decided to also start a production of pens under its own brand name, using the brand names "Albion" and "Orion", made of black chased hard rubber with eyedropper filler.
In 1919 Maruzen launched what would be the longest-running fountain pen line in its history, the "Athena The Pen" (which later became simply Athena). The very first Athena produced were black chased hard rubber pens with either eyedropper filler or security eyedropper (safety pen type) and later were also produced twist filler and lever filler fountain pens. From the mid-1930s are the Athena Renaissance, made of smooth ebonite usually coated with a layer of urushi lacquer, made with twist filler or eyedropper filler. The 1937 is the year when Maruzen took over the factory in which their branded pens had been made until then and thus began their own production.
Al termine della guerra viene costruito un nuovo stabilimento vicino a Tokyo (il precedente era andato distrutto dagli eventi bellici) e le stilografiche della linea Athena, negli anni ’50, subiscono un nuovo restyling: affiancate alle classiche in ebanite e lacca urushi, vi sono quelle realizzate in celluloide colorata oppure in plastica trasparente, ed i cappucci iniziano ad essere realizzati in metallo dorato o nichelato.
La produzione di stilografiche sembra arrestarsi ad inizio degli anni sessanta, probabilmente dovuta all'introduzione delle penne a sfera, ma in anni recenti Maruzen è uscita con stilografiche personalizzate e/o in edizione limitata (con l'aggiunta del proprio marchio), prodotte di volta in volta da aziende note come Pilot, Sailor e Platinum, ed anche con case europee come Pelikan. Ha continuato la vendita di inchiostri a marchio Athena Ink, alcuni dei quali realizzati ad esempio da Sailor. Oggi Maruzen è un grande catena libraria e di materiale per cancelleria, sparsa su tutto il territorio giapponese con circa una cinquantina di punti vendita.