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== History ==

== History ==

The [[SAFIS]] origins have been unclear for long time. It was generally referred that [[SAFIS]] (which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'') was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the Chamber of Commerce records reported that the company was founded in Turin June 23, [[1926]], under the name ''"Società Anonima Pennini King"''. The ''The King''  trademark was then registered by the same November, 8 1926 (see {{MarchioLocale|Torino|1|269}}). It is not clear when the name change took place.  

The ''SAFIS'' origins have been unclear for long time. It was generally referred that ''SAFIS'' (which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'') was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the Chamber of Commerce records reported that the company was founded in Turin June 23, [[1926]], under the name ''"Società Anonima Pennini King"''. The ''The King''  trademark was then registered by the same November, 8 1926 (see {{MarchioLocale|Torino|1|269}}). It is not know for sure when the name change to ''SAFIS'' took place.  

[[Image:TheKing-Invoice-1932-10.jpg|thumb|A 1932 [[The King]] invoice.]]

[[Image:TheKing-Invoice-1932-10.jpg|thumb|A 1932 [[The King]] invoice.]]

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to ''SAFIS''. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to ''SAFIS''. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.

Although there are no known specific traces of the passage, nor for the registration of the new ''"Società Anonima Fabbrica Italiana Stilografiche"'' name, the ultimate proof of the coincidence of the two companies is obtained from the discovery of the  ''"The King Superior"'' trademark registrastion ({{Marchio|38982}}) in [[1928]] by ''"Soc. Anonima Fabbrica Pennini King"'' and the renewal in [[1946]], with explicit reference to the previous record, on behalf of ''"Soc. An. Fabbrica Italiana Stilografiche"''.

Anche se non sono note tracce precise di questo passaggio né della registrazione della nuova denominazione di ''Società Anonima Fabbrica Italiana Stilografiche'', la prova definitiva della coincidenza delle due aziende si ottiene dal ritrovamento della registrazione del marchio ''The King Superior'' ({{Marchio|38982}}) nel [[1928]] da parte della ''Soc. Anonima Fabbrica Pennini King'' ed il successivo rinnovo  nel [[1946]], con riferimento esplicito alla registrazione precedente, a nome della ''Soc. An. Fabbrica Italiana Stilografiche''.

{{:The King/en}}  

{{:The King}}

{{:Radius/en}}

{{:Radius}}

{{:The King Dopoguerra/en}}

{{:The King Dopoguerra}}

Postwar [[SAFIS]] activities seem to end in the second half of 50s, when the company was probably put out of business by the spread of disposable ballpoint pens. But there are no reliable documents about the cessation of the activity, the date of which is not precisely known.

Le attività della ''SAFIS'' paiono terminare nella seconda metà degli anni '50, quando l'azienda venne probabilmente messa fuori mercato dalla diffusione delle nuove penne a sfera usa e getta. Non ci sono però documenti attendibili riguardo la cessazione delle attività, la cui data non è nota con precisione.

{{BrandChrono|SAFIS}}

{{BrandChrono|SAFIS}}