Differenze tra le versioni di "KWG/en"

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[[Immagine:Logo-KWG.svg|center|200px|KWG Logo]]
 
[[Immagine:Logo-KWG.svg|center|200px|KWG Logo]]
  
La ''KWG'' è una azienda che poco nota la cui storia è strettamente legata a quella della [[Kaweco]], essa infatti operò con questo nome solo per pochi anni, fin quando, nel 1929, ottenne l'acquisizione della più nota [[Kaweco]], che era appena fallita. Da quel momento l'azienda passò ad utilizzare per tutta la sua produzione il marchio [[Kaweco]] e per questo motivo a partire dal 1929 essa è sostanzialmente identificabile con questo nome.  
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The ''KWG'' is a little-known company whose history is closely linked to the [[Kaweco]] one, indeed, it worked with this name only for a few years, until 1929, when it acquired the more famous [[Kaweco]], who just went bankruptcy. Since that time the company used the [[Kaweco]] brand for all its production and for this reason since 1929 it is essentially identified with this name.  
  
Dato il breve periodo di attività le penne a marchio ''KWG'' sono abbastanza rare visto che dopo l'acquisizione della [[Kaweco]] il marchio originale scomparve completamente dal mercato. Si trattava comunque di penne che se pure di fascia economica erano di buona qualità ed oggi per la loro scarsa disponibilità, risultano di elevato interesse collezionistico. {{Infobox_Marca|KWG}}{{BrandData|Founder=Frederik Grube, Heinrich Woringen, J. Knust|Date=1925|Place=Wiesloch|Country=DE}}
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Given the short period of activity ''KWG'' branded pens are quite rare, since after the acquisition of the [[Kaweco]] the original brand disappeared completely from the market. They still were good quality pens even if they were geared towards the economy market segment and today for their scarcity are of great interest to collectors. {{Infobox_Brand|KWG}}{{BrandData|Founder=Frederik Grube, Heinrich Woringen, J. Knust|Date=1925|Place=Wiesloch|Country=DE}}
==Storia==
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== History ==
  
La ''KWG'' venne fondata il primo gennaio del [[1925]] da ''Frederik Grube'', ''Heinrich Woringen'' e ''J. Knust'' a Wiesloch, una paesino vicino a Heidelberg con il nome di ''Badische Federhalterfabrik Knust, Woringen & Grube''. L'azienda, più nota per il logo che riportava le iniziali dei fondatori, ''KWG'', iniziò una produzione di stilografiche mirando a mantenersi in una fascia di prezzo economica, ed i primi modelli avevano prezzi molto più bassi di quelli della concorrenza (intorno al 40% nei confronti di [[Kaweco]], [[Soennecken]] e [[Montblanc]]).  
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The ''KWG'' was founded on January 1, [[1925]] by ''Frederik Grube'', ''Heinrich Woringen'' and ''J. Knust'' in Wiesloch, a small town near Heidelberg, with the name of ''Badische Federhalterfabrik Knust, Woringen & Grube''. The company, best known for the logo which reported the initials of the founders, ''KWG'', began a fountain pens production aiming to keep an economic price range, and the first models had much lower prices than the competition (around 40% with respect to [[Kaweco]], [[Soennecken]] and [[Montblanc]]).  
  
[[Image:Logo-KWG.svg|thumb|Logo KWG|200px|Il logo utilizzato dalla ''Badische Federhalterfabrik Knust, Woringen & Grube'' prima dell'acquisizione della [[Kaweco]].]]
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[[Image:Logo-KWG.svg|thumb|Logo KWG|200px|left|The ''Badische Federhalterfabrik Knust, Woringen & Grube'' logo, before [[Kaweco]] acquisition.]]
  
Le prime penne dell'azienda venivano rivendute nei centri commerciali con il marchio [[Arumia]], ed erano presentate in varie versioni (''Real'', ''Liga'', ''Supra'' e ''Spezial''). L'azienda ottenne un buon successo vendendo nel primo anno oltre 20000 pezzi. Nel [[1927]] vennero introdotti nuovi modelli, in particolare era degna di nota la [[Arumia|Arumia Original]], una stilografica con caricamento a [[pulsante di fondo]], realizzata anche in [[celluloide]], molto simile alla [[Duofold]], che veniva garantita per 5 anni. Nello stesso anno venne anche creata una nuova linea di stilografiche [[safety]], la [[Colleg]], di fascia economica, rivolta agli studenti; anche questa ebbe un grande successo, moltiplicando di sei volte la produzione rispetto all'inizio del [[1926]].
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The first company pens were sold in shopping malls under the brand [[Aurumia]], and were presented in various versions  (''Real'', ''Liga'', ''Supra'' e ''Spezial''). The company obtained a good success selling over 20,000 units in the first year. In [[1927]] the company introduced some new models, particularly noteworthy was the [[Aurumia|Aurumia Original]], a [[button filler]], also made in [[celluloid]], very similar to the [[Duofold]], which was guaranteed for 5 years. In the same year was also created a new line of [[safety]] fountain pens, the [[Colleg]] in the economy segment addressed to students that also was a great success, multiplying by six times the production since the beginning of the [[1926]].
  
Nel [[1928]] vennero risolte le controversie con la [[Parker]] per l'uso del caricamento a [[pulsante di fondo]], e vennero introdotti quattro nuovi modelli in celluloide della serie ''U'' della [[Arumia|Arumia Original]], dove, in mancanza di un marchio migliore, era stata usata la lettera probabilmente stava ad indicare la iniziale di ''unbreakable''. Venne introdotta anche una nuova linea, la [[Meisterklasse|Arumia Meisterklasse]] più costosa. Di nuovo i modelli riscossero un buon successo ed alla fine dell'anno gli impianti funzionavano a pieno regime e riuscendo a malapena a soddisfare le richieste.
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In [[1928]] were resolved disputes with [[Parker]] for the use of [[button filler]], and were introduced four new celluloid models in for the [[Aurumia|Aurumia Original]] ''"U"'' series, where had been used a letter ''"U"'' in the absence of a better brand, probably to indicate the initial for ''unbreakable''. Was also introduced a new line, the [[Meisterklasse|Aurumia Meisterklasse]], more expensive. New models met with great success and at the end of the year the plants were operating at full capacity, and barely able to meet the demands.
  
Nel [[1929]] la ''KWG''' era alla ricerca di un marchio che sostituisse il poco attraente [[Arumia]], ed iniziarono i contatti con Max Sauter, il liquidatore della [[Kaweco]]. Dopo mesi di negoziati il 31 settembre del 1929, la ''KWG'' acquistò il marchio e cambiò nome in ''Kaweco Badische Füllhalterfabrik, Woringen & Grube''.
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In [[1929]] ''KWG'' was looking for a trademark that would replace the unattractive [[Aurumia]], and started contacts with Max Sauter, the [[Kaweco]] liquidator. After months of negotiations in September 31, 1929, ''KWG'' bought the brand and changed its name to ''Kaweco Badische Füllhalterfabrik, Woringen & Grube''.
  
Da quel momento in poi il marchio ''KWG''' venne completamente abbandonato, i modelli [[Arumia]] con caricamento a [[pulsante di fondo]] della serie "U" vennero ripresentati a marchio [[Kaweco]] come [[Meisterklasse|Kaweco Meisterklasse]], negli stessi colori. La linea [[Colleg]] venne mantenuta come [[Colleg-Extra]] e divenne una vera e propria linea di prodotti più economici, rivolta all'uso scolastico. L'azienda proseguì le sue attività come [[Kaweco]].
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From that moment on the ''KWG'' brand was completely abandoned, the [[button filler]] [[Aurumia]] models of the "U" series were [[Kaweco]] rebranded as [[Meisterklasse|Kaweco Meisterklasse]], in the same colors. The line [[Colleg]] was maintained as [[Colleg-Extra]] and became a real line of cheaper products, aimed for use at school. The company continued its activities as [[Kaweco]].
  
{{CronoMarca|KWG}}
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{{ModelList|KWG}}
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{{BrandChrono|KWG}}
  
==Riferimenti esterni==
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==External references==
* [http://kaweco-pen.com/en/Historie/kaweco-historie.php Storia] dell'azienda
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* [http://kaweco-pen.com/en/Historie/kaweco-historie.php] Company history
* [http://kaweco-pen.com/e_page2tab.htm Storia dettagliata] dell'azienda, non più disponibile (materiale venduto su CD)
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* [http://kaweco-pen.com/e_page2tab.htm] Lost web site, with detailed history (was sold on CD)  
* [http://www.fountainpennetwork.com/forum/index.php?s=c45f3e9adbdca24ea62226e4eabdbc10&showtopic=14104 Articolo] sulla storia della [[Kaweco]], prima parte
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* [http://www.fountainpennetwork.com/forum/index.php?s=c45f3e9adbdca24ea62226e4eabdbc10&showtopic=14104] Article on [[Kaweco]] history, first part
* [http://www.fountainpennetwork.com/forum/index.php?s=ab60822e2091e705b31735ce27f02b3a&showtopic=14106 Articolo] sulla storia della [[Kaweco]], seconda parte
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* [http://www.fountainpennetwork.com/forum/index.php?s=ab60822e2091e705b31735ce27f02b3a&showtopic=14106] Article on [[Kaweco]] history, second part
* [http://www.fountainpennetwork.com/forum/index.php?s=c45f3e9adbdca24ea62226e4eabdbc10&showtopic=20363 Discussione] con alcune informazioni sulla produzione di pennini in Germania
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* [http://www.fountainpennetwork.com/forum/index.php?s=c45f3e9adbdca24ea62226e4eabdbc10&showtopic=20363] Discussion with information about German nibs
==Note==
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==Notes==
 
<references/>
 
<references/>
  
[[Category:Marche]]
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{{CategorizeBrand|Germania}}
[[Category:Brands]]
 
[[Category:Germania]]
 

Versione attuale delle 00:37, 8 ago 2023

KWG Logo

The KWG is a little-known company whose history is closely linked to the Kaweco one, indeed, it worked with this name only for a few years, until 1929, when it acquired the more famous Kaweco, who just went bankruptcy. Since that time the company used the Kaweco brand for all its production and for this reason since 1929 it is essentially identified with this name.

Given the short period of activity KWG branded pens are quite rare, since after the acquisition of the Kaweco the original brand disappeared completely from the market. They still were good quality pens even if they were geared towards the economy market segment and today for their scarcity are of great interest to collectors.

KWG

History

The KWG was founded on January 1, 1925 by Frederik Grube, Heinrich Woringen and J. Knust in Wiesloch, a small town near Heidelberg, with the name of Badische Federhalterfabrik Knust, Woringen & Grube. The company, best known for the logo which reported the initials of the founders, KWG, began a fountain pens production aiming to keep an economic price range, and the first models had much lower prices than the competition (around 40% with respect to Kaweco, Soennecken and Montblanc).

 
The Badische Federhalterfabrik Knust, Woringen & Grube logo, before Kaweco acquisition.

The first company pens were sold in shopping malls under the brand Aurumia, and were presented in various versions (Real, Liga, Supra e Spezial). The company obtained a good success selling over 20,000 units in the first year. In 1927 the company introduced some new models, particularly noteworthy was the Aurumia Original, a button filler, also made in celluloid, very similar to the Duofold, which was guaranteed for 5 years. In the same year was also created a new line of safety fountain pens, the Colleg in the economy segment addressed to students that also was a great success, multiplying by six times the production since the beginning of the 1926.

In 1928 were resolved disputes with Parker for the use of button filler, and were introduced four new celluloid models in for the Aurumia Original "U" series, where had been used a letter "U" in the absence of a better brand, probably to indicate the initial for unbreakable. Was also introduced a new line, the Aurumia Meisterklasse, more expensive. New models met with great success and at the end of the year the plants were operating at full capacity, and barely able to meet the demands.

In 1929 KWG was looking for a trademark that would replace the unattractive Aurumia, and started contacts with Max Sauter, the Kaweco liquidator. After months of negotiations in September 31, 1929, KWG bought the brand and changed its name to Kaweco Badische Füllhalterfabrik, Woringen & Grube.

From that moment on the KWG brand was completely abandoned, the button filler Aurumia models of the "U" series were Kaweco rebranded as Kaweco Meisterklasse, in the same colors. The line Colleg was maintained as Colleg-Extra and became a real line of cheaper products, aimed for use at school. The company continued its activities as Kaweco.

Model list

The table below lists pages devoted to KWG models, with a production start date and a discontinuation date; keep in mind, however, that in many cases these dates, particularly the discontinuation date, may simply be indicative.

Chronology

Year Event
1925 the company is founded by Frederik Grube, Heinrich Woringen, J. Knust in Wiesloch
1926 the company introduces the Aurumia
1927 the company introduces the Aurumia Original
1927 the company introduces the Colleg
1928 the company introduces the Aurumia Original
1928 the company introduces the Aurumia Meisterklasse
1929 original Kaweco bankrupt, KWG acquire the trademark and the Kaweco Badische Füllhalterfabrik is born

External references

  • [1] Company history
  • [2] Lost web site, with detailed history (was sold on CD)
  • [3] Article on Kaweco history, first part
  • [4] Article on Kaweco history, second part
  • [5] Discussion with information about German nibs

Notes