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During the '50s the company underwent a continuous decline in sales caused by the growing market share of the ballpoint pen. [[Bayard]] try a revival in 1956 with the [[Souverain de Luxe]] model, a streamlined pen, with [[hooded nib|covered nib]] and [[accordion filler]], produced with a metal cap. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]], but the decline continued relentlessly until the final closure in the mid of '70s.
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During the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in [[1956]] with the [[Souverain]] model, a streamlined [[hooded nib]] pen with [[accordion filler]], produced also later with a metal cap as [[Souverain de Luxe]]. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Dauphin]], the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]] pen, but the decline continued inexorably until the final closure November 5, 1973.<ref>according to  [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page].</ref>

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Definizione del messaggio (Bayard)
Nel prosieguo degli anni '50 l'azienda subì un continuo calo di vendite dovuto all'introduzione della penna a sfera; cercò il rilancio nel [[1956]] con il modello [[Souverain]], di forma affusolata, con pennino coperto e [[caricamento a fisarmonica]], prodotto in seguito come [[Souverain de Luxe]] anche con cappuccio metallico. Ormai però il mercato degli strumenti da scrittura era dominato dalle penne a sfera; all'inizio degli anni '60 vennero introdotti nuovi modelli, come la [[Dauphin]], la [[Bayard 20]], la [[Bayard 30]] e la [[Karting]] a cartuccia, ma il declino proseguì inesorabile, fino alla definitiva chiusura avvenuta il 5 novembre 1973.<ref>secondo quanto riportato su [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche questa pagina].</ref>
TraduzioneDuring the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in [[1956]] with the [[Souverain]] model, a streamlined [[hooded nib]] pen with [[accordion filler]], produced also later with a metal cap as [[Souverain de Luxe]]. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the [[Dauphin]], the [[Bayard 20]], the [[Bayard 30]] and the [[Karting]], a [[cartridge filler]] pen, but the decline continued inexorably until the final closure November 5, 1973.<ref>according to  [https://web.archive.org/web/20130601100021/http://paperandco.com/blog/2011/10/stylo-plume-bayard-sans-peur-et-sans-reproche this page].</ref>

During the '50s the company the company suffered a continuous decline in sales caused by the growing market share of the ballpoint pen. It sought the relaunch in in 1956 with the Souverain model, a streamlined hooded nib pen with accordion filler, produced also later with a metal cap as Souverain de Luxe. But at the time the writing instruments market was dominated by ballpoint pens; smaller models were introduced, such as the Dauphin, the Bayard 20, the Bayard 30 and the Karting, a cartridge filler pen, but the decline continued inexorably until the final closure November 5, 1973.[1]

  1. ↑ according to this page.
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