JiF
| JiF |
|---|
| Brand advertising |
| Other documents |
| Patents |
The JiF (more precisely the "Jif - Société Anonyme") was founded by Jules Isidore Fagard in 1926[1] and is often referred to as a semi-independent subsidiary of Waterman in France, but Fagard's relationship with Waterman, of which he was a representative, can be dated to at least 1921, as evidenced by this advertisement. In fa, at least from what emerges from the advertisements published on L'Illustration, it seems that it was an independent company, able to carry out its own production at least as far as mechanical pencils are concerned, which, even when combined with pens Waterman, were explicitly called with the name Jif.
Con la morte di Jules Isidore Fagard nel 1932 la direzione dell'azienda è passata nelle mani di sua moglie, nominata sempre come "madame Jules Fagard", ma che in realtà si chiamava Alice e la diita divenne la "A. J. Fagard & Cie", come anche segnato nei punzoni in oro "AJF". Il marchio commerciale è rimasto "JiF". Nel 1964 la direzione passò all figlia Elsa Le Foyer, e la ditta divenne per un breve periodo la "Le Foyer & Cie - Jif Waterman". Dal 1969 l'azienda, che era in difficoltà, venne diretta da Francine Gomez (nipote del fondatore), che nel 1971 acquisì da Bic il marchio Waterman che ne risollevò le sorti rivendendola alla Gilette nel 1986.
In 1937[2] the company put on the market, on behalf of Waterman a variant of the Waterman 32 with cartridge filling, beginning a technological development that would lead several years later to the creation of the Waterman CF.
To be finished.
External references
- [1] Article about the cartridge filled Waterman produced by Jif
- [2] Historical section of the company website
Notes
- ↑ the date is listed on the page on the history of the current Waterman site.
- ↑ the date is uncertain, David Nishimura in this article indicates 1936 whitout citing sources, while the earliest known advertisements are from 1937, and in particular in this one appears among the novelties a cartridge filled Waterman 32 that is not shown in any of the various advertisements found in the "L'Illustration" magazine in the preceding months.
