JiF
JiF |
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Brand advertising |
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JiF was founded by Jules Fagard in 1926[1] as semi-independent branch of the Waterman in France, but Fagard's relationship with Waterman can be dated to at least 1921, as evidenced by this advertisement. In reality, at least from what emerges from the advertisements published on L'Illustration, it seems that it was an independent company, able to carry out its own production at least as far as mechanical pencils are concerned, which, even when combined with pens Waterman, were explicitly called with the name Jif.
In 1937[2] the company put on the market, on behalf of Waterman a variant of the Waterman 32 with cartridge filling, beginning a technological development that would lead several years later to the creation of the Waterman CF.
To be finished.
External references
Notes
- ↑ the date is listed on the page on the history of the current Waterman site.
- ↑ the date is uncertain, David Nishimura in this article indicates 1936 whitout citing sources, while the earliest known advertisements are from 1937, and in particular in this one appears among the novelties a cartridge filled Waterman 32 that is not shown in any of the various advertisements found in the "L'Illustration" magazine in the preceding months.