JiF
| JiF |
|---|
| Brand advertising |
| Other documents |
| Patents |
The JiF (more precisely the "Jif - Société Anonyme") was founded by Jules Isidore Fagard in 1926[1] and is often referred to as a semi-independent subsidiary of Waterman in France, but Fagard's relationship with Waterman, of which he was a representative, can be dated to at least 1921, as evidenced by this advertisement. In fa, at least from what emerges from the advertisements published on L'Illustration, it seems that it was an independent company, able to carry out its own production at least as far as mechanical pencils are concerned, which, even when combined with pens Waterman, were explicitly called with the name Jif.
From years 1916 to 1919 the “Fagard et Leuba” continued to appear in various advertisements (and at events and fairs) as a representative/wholesaler of Waterman. During 1920 and for most of 1921 in Waterman's advertisements, however, all reference to a representative disappears, reappearing only at the end of 1921, with only Jules Fagard listed as the representative, not only for France and colonies but also for Belgium and Switzerland. Also in 1921 appears the Rymex trademark for mechanical pencils of which Jules Fagard turns out to be the manufacturer, and along with the trademark also appears the company logo with the monogram “JF” shown in the advertisement on the side.
And it was precisely from 1921 onwards that the role of the Jules Fagard (not yet JiF) emerged as an independent company capable of carrying out its own production at least as far as mechanical pencils were concerned, which from the very beginning began to be combined with Waterman pens, first under the Rymex brand name and then, starting around Easter 1922, using the “JiF” new brand name, which had been registered on November 17, 1921,[2] which from then on would turn out to be increasingly combined with that of Waterman pens.
A lungo questo marchio è stato indicato come corrispondente alle iniziali del fondatore, il cui nome sarebbe stato Jules Isidore Fagard, ma in tutte le pubblicità viene sempre riportato soltanto Jules Fagard, mentre il nome completo, come risulta dagli atti di nascita, matrimonio e morte, era invece Jules Lucien Marie Fagard. Le origini dell'aggiunta della "i" alle iniziali già usate nel logo/monogramma precedentemente citato (ed anche in uno dei marchi dell'azienda, "J.F."), allo stato attuale delle conoscenze, restano ignoti.
With the death of Jules Isidore Fagard in 1932 the management of the company passed into the hands of his wife, always named as madame Jules Fagard, but who was actually called Alice and the company became the "A. J. Fagard & Cie," as also marked in the gold "AJF" punches. The trademark remained "JiF".
In 1964 the management passed to daughter Elsa Le Foyer, and the firm briefly became "Le Foyer & Cie - Jif Waterman". From 1969 the company, which was in trouble, was run by Francine Gomez (granddaughter of the founder), who in 1971 acquired from Bic the Waterman brand, which revived its fortunes. The company was sold to Gilette in 1986.
In 1937[3] the company put on the market, on behalf of Waterman a variant of the Waterman 32 with cartridge filling, beginning a technological development that would lead several years later to the creation of the Waterman CF.
To be finished.
External references
Notes
- ↑ the date is listed on the page on the history of the current Waterman site.
- ↑ as reported in the [https: //forum. fountainpen.co.uk/viewtopic.php?t=33876 monograph] on the trademark made by Esme, (utente forum Esme e utente wiki User:Esme) this was filed on November 17, 1921 under No. 026054 as shown in International Registration No. 244271 of 1961.
- ↑ the date is uncertain, David Nishimura in this article indicates 1936 without citing sources, while the earliest known advertisements are from 1937, and in particular in this one appears among the novelties a cartridge filled Waterman 32 that is not shown in any of the various advertisements found on the "L'Illustration" magazine in the preceding months.
