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{{DISPLAYTITLE:Società Anonima Fabbrica Italiana Stilografiche}}

{{DISPLAYTITLE:Società Anonima Fabbrica Italiana Stilografiche}}

The ''SAFIS'' origins have not been very clear for a long time and its place in the market with various brand names that refer to this company has been uncertain. But recent findings have found documentary references that a company with the name  ''Società Anonima Pennini King'', holder of the [[The King]] trademark was founded in Turin, June 23, 1926, and further evidence shows that it was later forced to change its name in ''Società Anonima Fabbrica Italiana Stilografiche'', probably as a result of the policy of names Italianisation imposed by the fascist regime.

The ''SAFIS'' origins have not been very clear for a long time and its place in the market with various brand names that refer to this company has been uncertain. But recent findings have found documentary references that a company with the name  ''Società Anonima Pennini King'', holder of the [[The King]] trademark was founded in Turin, June 23, 1926, and further evidence shows that it was later forced to change its name in ''Società Anonima Fabbrica Italiana Stilografiche'', probably as a result of the policy of names Italianisation imposed by the fascist regime.

The company is one of the best Italian fountain pens manufacturers, with models with anything to envy in terms of quality of workmanship and beauty of celluloid, to those produced by other first tier brands. The initial production was made under the [[The King]] brand, which was partially maintained in the following years, when the company, after the name change,  produced its fountain pens under a variety of different trademark, among which [[Radius]] and [[Astura]]. The company had its best period between the 30s and 40s and ceased production in the late 50s, (but an exact date is not known). {{Infobox_Brand|SAFIS}}{{BrandData|Place=Torino|Date=1934|Country=IT|Trademarks=The King,Radius,Astura}}

The company is one of the best Italian fountain pens manufacturers, with models with anything to envy in terms of quality of workmanship and beauty of celluloid, to those produced by other first tier brands. The initial production was made under the [[The King]] brand, which was partially maintained in the following years, when the company, after the name change,  produced its fountain pens under a variety of different trademark, among which [[Radius]] and [[Astura]]. The company had its best period between the 30s and 40s and ceased production in the late 50s, (but an exact date is not known). {{Infobox_Brand|SAFIS}}{{BrandData|Place=Torino|Date=1934|Country=IT|Trademarks=The King,Radius,Astura}}

== History ==

== History ==

The ''SAFIS'' origins have been unclear for long time. It was generally referred that ''SAFIS'' (which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'') was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the Chamber of Commerce records reported that the company was founded in Turin June 23, [[1926]], under the name ''"Società Anonima Pennini King"''. The ''The King''  trademark was then registered by the same November, 8 1926 (see {{MarchioLocale|Torino|1|269}}). It is not know for sure when the name change to ''SAFIS'' took place.  

The ''SAFIS'' origins have been unclear for long time. It was generally referred that ''SAFIS'' (which stands for ''"Società Anonima Fabbrica Italiana Stilografiche"'') was established by a not better known Mr. Lattes in Turin, remaining active between 30s and 50s in Via Ormea. Recent findings in the Chamber of Commerce records reported that the company was founded in Turin June 23, [[1926]], under the name ''"Società Anonima Pennini King"''. The ''The King''  trademark was then registered by the same November, 8 1926 (see {{MarchioLocale|Torino|1|269}}). It is not know for sure when the name change to ''SAFIS'' took place.

[[File:1932-10-TheKing-Invoice.jpg|thumb|A 1932 [[The King]] invoice.]]

[[File:1932-10-TheKing-Invoice.jpg|thumb|A 1932 [[The King]] invoice.]]

Another recorded information is the name of the company as ''"The King Società Anonima Torino"'' noted on the recently found invoice reported by side, which testifies to its continuing at least until [[1932]], although the seat, Via Petrarca 10,<ref>this address is also in the annals of the Politecnico di Torino [[1936]], as reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''. </ref> is not the same quoted above, although a few blocks away. The same name appears in a catalog of this company (''"Società Anonima The King Torino"'') found at [[OMAS]] archives. <ref>as also reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''.</ref> An upper limit on the other hand is the [[1934]], for which there is registration of the [[Radius]] trademarks ({{Marchio|50489}}) by  ''"S.A.F.I.S. Soc. An. Fabbrica Italiana Stilografiche"''.

Another recorded information is the name of the company as ''"The King Società Anonima Torino"'' noted on the recently found invoice reported by side, which testifies to its continuing at least until [[1932]], although the seat, Via Petrarca 10,<ref>this address is also in the annals of the Politecnico di Torino [[1936]], as reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''. </ref> is not the same quoted above, although a few blocks away. The same name appears in a catalog of this company (''"Società Anonima The King Torino"'') found at [[OMAS]] archives. <ref>as also reported by Letizia Jacopini in his book ''"La storia della stilografica in Italia"''.</ref> An upper limit on the other hand is the [[1934]], for which there is registration of the [[Radius]] trademarks ({{Marchio|50489}}) by  ''"S.A.F.I.S. Soc. An. Fabbrica Italiana Stilografiche"''.

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to ''SAFIS''. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.

Today you can say without a doubt that the origin of the brand is the one that leads back to the [[The King]] production and next to ''SAFIS''. This was already what appeared to be from some oral testimony,<ref>again reference to Letizia Jacopini book ''"La storia della stilografica in Italia"'' that reports how Bruno Milocani and Emilio Pionzo witness the production shift from [[The King]] to [[Radius]] name in [[1935]] caused by the forced Italianisation policies of the fascist regime.</ref> where the transition would take place with the enactment of laws for the Italianisation of names promulgated by the fascist regime. In fact, the [[Radius]] brand ({{Marchio|50489}}) was deposited in 1934, which we take as the year of [[SAFIS]] rise.

Although there are no known specific traces of the passage, nor for the registration of the new ''"Società Anonima Fabbrica Italiana Stilografiche"'' name, the ultimate proof of the coincidence of the two companies is obtained from the discovery of the  ''"The King Superior"''  trademark registrastion ({{Marchio|38982}}) in [[1928]] by ''"Soc. Anonima Fabbrica Pennini King"'' and the renewal in [[1946]], with explicit reference to the previous record, on behalf of ''"Soc. An. Fabbrica Italiana Stilografiche"''.

Although there are no known specific traces of the passage, nor for the registration of the new ''"Società Anonima Fabbrica Italiana Stilografiche"'' name, the ultimate proof of the coincidence of the two companies is obtained from the discovery of the  ''"The King Superior"''  trademark registrastion ({{Marchio|38982}}) in [[1928]] by ''"Soc. Anonima Fabbrica Pennini King"'' and the renewal in [[1946]], with explicit reference to the previous record, on behalf of ''"Soc. An. Fabbrica Italiana Stilografiche"''.

{{:The King/en}}  

{{:The King/en}}  

{{:The King Dopoguerra/en}}

{{:The King Dopoguerra/en}}

Postwar ''SAFIS'' activities seem to end in the second half of 50s, when the company was probably put out of business by the spread of disposable ballpoint pens. But there are no reliable documents about the cessation of the activity, the date of which is not precisely known.

Postwar ''SAFIS'' activities seem to end in the second half of 50s, when the company was probably put out of business by the spread of disposable ballpoint pens. But there are no reliable documents about the cessation of the activity, the date of which is not precisely known.

{{BrandChrono|SAFIS}}

{{BrandChrono|SAFIS}}